The best presentation format is the one that helps the client make the next decision. A quick working view, a polished still and an animation serve different purposes, so the level of finish should match the stage of the project.
Working renders
Working renders are useful for comparing layouts, proportions and broad design directions. They keep the conversation moving without presenting an early idea as a finished promise.
Polished still visuals
A polished still adds considered materials, lighting, styling and composition. It is suited to client approval, design presentations and key viewpoints where detail and atmosphere matter.
Animated walkthroughs
A moving sequence helps explain how a person experiences a room or larger fitted scheme. It can communicate scale and movement, but it needs more preparation than a small set of still images.
Active presentation experiences
A navigable or configurable presentation can support deeper exploration when several stakeholders need to compare options. It is most useful when that extra interaction answers a real project need.
Choose around the decision
Ask what the client needs to understand, how many options are still open, which viewpoints matter and how the presentation will be used. That gives a clearer scope than choosing an output only because it looks impressive.